Audience Measurement

Migrating the industry forward from the current media planning and audience measurement tools for scientific media planning to more modern and generally acceptable technology is the priority and most criteria deliverable for us at MIPAN. Our association will continue to be at the forefront of driving various initiatives in this area with deep consultations with leading advertisers, media agencies, broadcasting organizations, content producers, and the various stakeholder groups. Delivering an effective and efficient audience measurement system will ensure the optimization of advertising investments by advertisers and also ensure the proper monetization of investments & consumer engaging content across various digital and traditional media platforms. We are currently engaging various technology companies and research companies in the improved offering of scientific planning tools and audience measurement solutions.  

Updates on the developments and progress made in these areas will be regularly provided on this platform to ensure that all key stakeholders are carried along.